Just having a website and having an eCommerce website are two totally different arenas. Later is Business and when it is business, it asks for more creativity, commitment and common sense. You would have to keep in mind dozens of things while launching you online eCommerce Store.
Here are some of the essentials of Successful eCommerce Store:
Stunning Domain and Hosting
Your domain is the name with which you will be known, so pick up something creative and exclusive. Moreover that should be easy to remember so that your users may not get confuse with it. Secondly you must have a great hosting service, so that your website should work flawlessly. If your website is slow your customers would get irritated and they won’t buy anything furthermore, it casts very bad affect on your SEO, and SEO is the second most important thing we are going to add in our essentials.
SEO Is Your Path To Great Sales
If you want your website to be ranked higher in search engines so that people could find you easily you need to work on SEO as much as you would be doing on anything else. For this very reason, you must add unique content which captivates the user. Do not use the copy pasted product descriptions. Another way to rank higher in SEO is to start a Blog.
Easily Usable User Interface:
The first thing user would notice on your website is the layout and aesthetics of the website. Have you heard the very common term “First Impressions is the last one”. If user get impressed, he would be buying the products and will surely be coming back. But if your consumers are facing irritation while navigating the content, then you are surely losing some great sales.
Be Personal:
This is again very important, as the more you make your customers feel related to you, they would become more inclined to buy from you. As in online business, the customers would be interacting with machine, but you should make them feel that they are interacting with a person behind that machine. If you succeed in building a trust; your customers would become your spokesperson.
Marketing
This is the most crucial step for you to get some increase in your sales. Even if you are offering the lowest prices in market, plus your visual of website is outstanding, and you are also offering some hot deals but nobody can find you then you would not be having a business success. It is like opening a great shopping mall on moon where no one can reach. So you need to create a strong marketing plan which advertises your online presence.
If your eCommerce website is having all these essentials then your website would be more than website, it would be an online business.